Bentley Emirates Opens New Showroom in the Heart of the Capital, Abu Dhabi

Bentley Emirates has officially opened the doors to a brand-new flagship showroom in the heart of the capital on Zayed Road in Abu Dhabi. The new Bentley Emirates Abu Dhabi showroom will cater to the growing demand from its loyal customers for the  British luxury automaker’s extraordinary cars, delivering the highest level of customer experience expected by residents of the nation’s capital.

Having moved its showroom to a larger space in the heart the capital, Bentley Emirates Abu Dhabi boasts a display of 15 exquisitely crafted Bentley vehicles across 2,050 sqm. An experience beyond that of a typical luxury retail environment, the Bentley Emirates Abu Dhabi and Dubai showrooms are the only Bentley showrooms in the world to feature a luminary façade lit by tens of thousands of LED lights.

“I am pleased to inaugurate the new Bentley Emirates Abu Dhabi Showroom, which is the hallmark of excellence in the UAE and all over the world. 2020 is a very significant year for us - as a nation and as a group. It marks 50 years of Al Habtoor Group and is a turning point for us as the UAE prepares for the next 50 years of growth and development. Our new showroom is an outstanding example of this vision and we are proud to be a part of it.” said Mr. Sultan Al Habtoor, President - Al Habtoor Motors.

 “With Al Habtoor Motor’s record in providing an unrivalled customer experience in the luxury automotive sector and Bentley’s reputation for exquisite craftmanship and detailed personalisation, this new showroom brings these elements together and redefines the automotive retail market for the UAE’s capital. The opening of this facility marks another landmark in the longstanding and highly successful partnership with Al Habtoor Motors and we look forward to continued growth in the number of new Bentley owners in Abu Dhabi.” Commented Sarah Simpson – Middle East Regional Director at Bentley Motors.

The new showroom is an amalgamation of the bold and contemporary vision of Al Habtoor Motors and Bentley Motors. It is a realisation of the most exclusive customer experience, which redefines the luxury retail environment, blending traditional craftsmanship and contemporary design to showcase the best of British luxury performance.

The Mulliner Room is a brand new feature that offers customers an exclusive, tactile and sensory experience to personalise their car. In addition to presenting a range of more than 100 paint colours, this central area of the facility exhibits some of the unique features commissioned by Bentley owners in the past.  Another essential touch point is the VIP Majlis: a hospitality suite that offers a blend of luxurious materials alongside traditional Arabic patterns and perfectly illustrates the space where modern meets traditional hospitality.

“We have taken great pleasure in being Bentley’s highest selling dealer globally in 2019 but the greater pleasure has been in helping our customers to commission new Bentleys tailored to their particular tastes. With the arrival of the New Flying Spur to the Bentley Abu Dhabi showroom later in 2020, we’re looking forward to another successful year and the opportunity to bring the extraordinary experience of Bentley ownership to more individuals in the nation’s capital.” Said Mr. Ahmed Khalaf Al Habtoor – CEO - Al Habtoor Motors.

The new customer environment offers a space with a bespoke, uniquely British feel and a focus on personal commissioning, executed with Bentley’s signature craftsmanship and painstaking attention to detail. The high quality materials carefully selected for use in Bentley models (notably leather, wood and polished metals) have been integrated into every feature in the showroom which showcases Bentley’s entire range of exquisitely crafted cars and the latest merchandise from the Bentley Collection; giving visitors a clear window into the World of Bentley.

The new Bentley Emirates Abu Dhabi showroom will showcase the entire range of Bentley vehicles including Continental GT, Bentayga, Mulsanne and the much awaited New Flying Spur.

“We are very excited to announce the launch of the all-new Bentley Emirates Abu Dhabi showroom. This is another major milestone for the Group and we are ever so grateful to our Abu Dhabi customers for their loyalty and support in helping us reach this point. I extend my gratitude to Mr. Sultan Al Habtoor and Mr. Ahmed Al Habtoor for their exemplary vision, which has been the primary factor in making Al Habtoor Motors the largest dealer of Bentley cars in the world for nearly a decade. “

“In the fast-paced, dynamic and ever-expanding environment of Bentley Emirates, success is not achieved by chance.  We are a dynamic and tuned-in team that resonate with Bentley Motors’ values and vision of the Al Habtoor family; and it is our synergy that sets us apart and keeps us ahead of our global competitors.” Said Joseph Tayar, General Manager – Prestige Division.

The showroom is officially open to customers from 22nd January 2020 and is located on Zayed Road, 1st street, Al Khalidiya, Abu Dhabi.

About Bentley

Bentley Motors is the most sought after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s four model lines, Continental, Flying Spur, Bentayga and Mulsanne. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.

About Al Habtoor Motors

Part of the renowned Al Habtoor Group and established in 1983, Al Habtoor Motors is the sole authorized retailer for Bentley Motors and McLaren Automotive, as well as official dealer partner of Bugatti Automobiles S.A.S. in the U.A.E.

For seven consecutive years (2011 – 2017), Al Habtoor Motors held the title for “Number 1 Dealer in the World” and again regained that title in 2019. In 2018, Al Habtoor Motors was announced as the “Number 1 Dealer in the Region” by Bentley Motors. 

In 2016 the company opened the world’s largest Bentley Motors showroom on Dubai’s Sheikh Zayed Road. In 2020, it launched a new state-of-the-art showroom in Abu Dhabi.

Working with luxury brand, Bugatti, for over a decade in the U.A.E, Al Habtoor Motors has been Bugatti’s official dealer partner since 2006 and a Bugatti Service Partner of Excellence since 2013. Bugatti UAE is the brand’s most successful dealer in the world, and boasts the world’s largest showroom which sprawls over 240 square meters.

McLaren Dubai was one of the first McLaren Automotive retailers to open after the new brand launched in 2011. Since then, Al Habtoor Motors has been a key partner for McLaren Automotive in the United Arab Emirates, launching all of its models in the market including the New McLaren GT. The New McLaren Dubai showroom is currently located in Al Habtoor City, Dubai. The McLaren Abu Dhabi showroom is located in Al Khalidiya, Abu Dhabi.

Delivering the highest standards of professionalism, quality and customer service, Al Habtoor Motors also has one of the largest aftersales facilities in the world located in Dubai Industrial City which services all of its prestige brands under one roof.

About Mulliner

Mulliner exists to respond to the requirements of Bentley’s most discerning customers. Any type of personalisation can be undertaken to create a unique Bentley of individual taste. Mulliner's roots date back to the 1500's – the firm's original focus was creating luxurious horse-drawn carriages. In 1923 Mulliner showcased work on a Bentley chassis for the first time, exhibiting a two-seater 3 Litre Bentley at the Olympia Show in London – just four years after Bentley Motors was founded. In 1953, Mulliner coachbuilt one of the most iconic Bentleys ever – the

R Type Continental. This model inspired the design of today's Continental GT. In 1957, Mulliner introduced the Continental Flying Spur, a special four-door saloon built on the Bentley Continental chassis. Mulliner officially became part of Bentley Motors in 1959, setting up its workshops in Crewe.