Bentley Emirates launches the New Flying Spur Launch

19th November 2019

Inspired by the New Flying Spur, Bentley Emirates created an evening of extraordinary opposing experiences to tantalize the senses. A delightful adventure with a surprise, quite literally, behind every door. Guests were welcomed at Bentley Emirates’ Dubai showroom by the familiar Bentley team & surroundings and served a selection of Bentley’s signature mocktails, inspired by Bentley’s heritage. The harpist played a classic salute to Bentley’s vision that accentuated the ambient mood. The violinist in the elevator transported the guests from the familiar to the dark and mystical at the roof-top through an immersive experience.

The Roof-top’s modern and vibrant vibe complemented Dubai’s skyline in all its glory. The guests were entertained with live music and a nail-biting performance from an aerial acrobat whilst being served a selection of bespoke canapes and drinks. The true experience began when the guests were invited to discover the new Flying Spur by the Head of Interior Design, Brett Boydell and the General Manager of Habtoor Motors, Joseph Tayar; and peaked when the New Flying Spur was revealed. All eyes on the car, the guests were then invited to explore the star of the show – The New Flying Spur.